How to Read and Understand Your Weekly SEO Reports

Your weekly SEO reports provide a comprehensive overview of your website's performance. Learn how to read and act on the insights.

What's in a Weekly Report?

Each Monday, WeeklySEO generates a report containing:

Pages analyzed and suggestion count

Google Search Console metrics

Week-over-week comparisons

Key performance indicators

Top improvements and issues

Accessing Your Reports

Navigate to **Reports** in the sidebar

View your list of weekly reports

Click any report to see full details

Report Structure

Header Section

**Week Range**: Which dates the report covers (typically Monday-Sunday)

**Status**:

✅ **Completed**: Analysis finished successfully

🟡 **Partial**: Some data couldn't be collected

❌ **Failed**: Analysis encountered errors

**Website**: Which site this report covers

Summary Metrics

#### Pages Analyzed

Number of pages crawled and analyzed this week.

**What it means:**

Should match your plan limits

Lower than expected? Check crawl issues

Growing over time? Site is expanding

#### Suggestions Generated

New SEO recommendations created this week.

**Typical ranges:**

**0-3**: Either very good SEO or crawl issues

**3-7**: Healthy number of opportunities

**8-15**: Many improvement areas found

**15+**: Significant SEO issues exist

#### Top Issue Types

Categories of issues found:

Title tags

Meta descriptions

Headings

Internal links

Content quality

Technical SEO

Performance Metrics (If GSC Connected)

#### Total Clicks

How many times users clicked your results in search this week.

**Analyze by:**

Week-over-week change (growing or declining?)

Seasonal patterns (holidays, trends)

Correlation with implemented changes

#### Total Impressions

How many times your site appeared in search results.

**Indicators:**

Growing impressions = expanding visibility

Declining = potential ranking drops

Stable = maintaining presence

#### Average Position

Your average ranking across all keywords.

**Interpreting:**

Lower number = better (1 is best)

Trending down (numerically) = improving

Trending up (numerically) = declining

**Note**: This is across *all* keywords, so adding new keywords you don't rank well for will temporarily increase this number.

#### Average CTR

Your overall click-through rate.

**Benchmarks by average position:**

Position 1-3: 15-30% CTR

Position 4-10: 5-15% CTR

Position 11-20: 1-5% CTR

Reading Week-over-Week Changes

Positive Changes ✅

**Clicks up**: More traffic from search

**CTR up**: More compelling results

**Position down (numerically)**: Ranking better

**Impressions up**: Greater visibility

Negative Changes ⚠️

**Clicks down**: Less search traffic

**CTR down**: Less compelling or visibility issues

**Position up (numerically)**: Ranking worse

**Impressions down**: Losing visibility

Context Matters

Consider these factors:

**Seasonality**: Holiday and shopping seasons affect searches

**Trends**: News events or viral topics

**Days of week**: Different days have different search patterns

**Recent changes**: Did you implement suggestions?

Suggestion Breakdown

Reports show suggestions by:

Impact Level

**HIGH**: Address these first (biggest wins)

**MEDIUM**: Worthwhile improvements

**LOW**: Nice-to-have optimizations

Type

**Title Tags**: Improve click-through rates

**Meta Descriptions**: Better search snippets

**Headings**: Content structure improvements

**Internal Links**: Navigation and SEO boosts

**Content**: Quality and depth issues

**Keywords**: New ranking opportunities

Page

Which pages need attention:

Homepage issues = high priority

Product pages = conversion impact

Blog posts = traffic opportunities

Top Performing Pages

See which pages drove the most:

**Clicks**: Traffic generators

**Impressions**: Visibility leaders

**CTR**: Most compelling results

**Actions:**

Double down on what works

Replicate successful patterns

Build internal links to these pages

Underperforming Pages

Pages with:

Good impressions but low clicks = CTR problem

Declining metrics = investigate why

No clicks despite ranking = relevance issues

**Actions:**

Optimize titles and descriptions

Update content

Improve internal linking

Historical Trends

Compare current report to previous weeks:

Look for:

**Consistent growth**: Strategy is working

**Consistent decline**: Need to investigate

**Volatility**: May need to stabilize

**Plateaus**: Time to try new tactics

Data points to track:

4-week trend (month)

12-week trend (quarter)

Year-over-year comparison

Taking Action on Reports

Step 1: Review Summary (5 minutes)

Check overall metrics and trends

Note any major changes

Identify obvious issues

Step 2: Analyze Suggestions (10 minutes)

Sort by impact

Review high-priority items

Approve 3-5 to implement

Step 3: Check Performance (5 minutes)

Look at top/bottom pages

Identify patterns

Plan optimizations

Step 4: Make Decisions (10 minutes)

Prioritize this week's work

Schedule implementations

Plan content updates

**Total time**: ~30 minutes per week

Red Flags to Watch For

🚩 **Major ranking drops**: Sudden position increases (numerically)

Check for algorithm updates

Review recent site changes

Look for technical issues

🚩 **Significant traffic decline**: 20%+ drop in clicks

Verify GSC connection

Check for site downtime

Review search trends

🚩 **No new suggestions for weeks**:

May indicate crawl issues

Could mean excellent SEO (if metrics good)

Check website accessibility

🚩 **All suggestions are low impact**:

May have addressed major issues

Could indicate AI needs more data

Consider competitor analysis

Best Practices

✅ **Review every week**: Don't skip weeks

✅ **Track patterns**: Look for trends, not single-week changes

✅ **Take action**: Approve and implement suggestions

✅ **Measure impact**: Compare before/after metrics

✅ **Stay consistent**: Small weekly improvements compound

❌ **Don't panic** over single-week drops

❌ **Don't ignore** consistent negative trends

❌ **Don't skip** report reviews

❌ **Don't overwhelm** yourself trying to fix everything

Advanced Report Analysis

Segmentation

Look at metrics by:

Page type (blog, product, etc.)

Topic or category

Creation date (new vs old content)

Conversion value

Attribution

Track which improvements led to results:

Implemented suggestions

Ranking improvements

Traffic increases

Conversion growth

Forecasting

Use historical data to:

Predict seasonal patterns

Set realistic goals

Plan resource allocation

Measure against benchmarks

Next Steps

[Performance Analytics Guide](/help/articles/performance-analytics-guide) - Deeper analysis

[Tracking SEO Progress](/help/articles/tracking-seo-progress) - Long-term trends

[Suggestion Workflow](/help/articles/suggestion-workflow-guide) - Taking action

Your weekly SEO reports provide a comprehensive overview of your website's performance. Learn how to read and act on the insights.

What's in a Weekly Report?

Each Monday, WeeklySEO generates a report containing:

Pages analyzed and suggestion count

Google Search Console metrics

Week-over-week comparisons

Key performance indicators

Top improvements and issues

Accessing Your Reports

Navigate to **Reports** in the sidebar

View your list of weekly reports

Click any report to see full details

Report Structure

Header Section

**Week Range**: Which dates the report covers (typically Monday-Sunday)

**Status**:

✅ **Completed**: Analysis finished successfully

🟡 **Partial**: Some data couldn't be collected

❌ **Failed**: Analysis encountered errors

**Website**: Which site this report covers

Summary Metrics

#### Pages Analyzed

Number of pages crawled and analyzed this week.

**What it means:**

Should match your plan limits

Lower than expected? Check crawl issues

Growing over time? Site is expanding

#### Suggestions Generated

New SEO recommendations created this week.

**Typical ranges:**

**0-3**: Either very good SEO or crawl issues

**3-7**: Healthy number of opportunities

**8-15**: Many improvement areas found

**15+**: Significant SEO issues exist

#### Top Issue Types

Categories of issues found:

Title tags

Meta descriptions

Headings

Internal links

Content quality

Technical SEO

Performance Metrics (If GSC Connected)

#### Total Clicks

How many times users clicked your results in search this week.

**Analyze by:**

Week-over-week change (growing or declining?)

Seasonal patterns (holidays, trends)

Correlation with implemented changes

#### Total Impressions

How many times your site appeared in search results.

**Indicators:**

Growing impressions = expanding visibility

Declining = potential ranking drops

Stable = maintaining presence

#### Average Position

Your average ranking across all keywords.

**Interpreting:**

Lower number = better (1 is best)

Trending down (numerically) = improving

Trending up (numerically) = declining

**Note**: This is across *all* keywords, so adding new keywords you don't rank well for will temporarily increase this number.

#### Average CTR

Your overall click-through rate.

**Benchmarks by average position:**

Position 1-3: 15-30% CTR

Position 4-10: 5-15% CTR

Position 11-20: 1-5% CTR

Reading Week-over-Week Changes

Positive Changes ✅

**Clicks up**: More traffic from search

**CTR up**: More compelling results

**Position down (numerically)**: Ranking better

**Impressions up**: Greater visibility

Negative Changes ⚠️

**Clicks down**: Less search traffic

**CTR down**: Less compelling or visibility issues

**Position up (numerically)**: Ranking worse

**Impressions down**: Losing visibility

Context Matters

Consider these factors:

**Seasonality**: Holiday and shopping seasons affect searches

**Trends**: News events or viral topics

**Days of week**: Different days have different search patterns

**Recent changes**: Did you implement suggestions?

Suggestion Breakdown

Reports show suggestions by:

Impact Level

**HIGH**: Address these first (biggest wins)

**MEDIUM**: Worthwhile improvements

**LOW**: Nice-to-have optimizations

Type

**Title Tags**: Improve click-through rates

**Meta Descriptions**: Better search snippets

**Headings**: Content structure improvements

**Internal Links**: Navigation and SEO boosts

**Content**: Quality and depth issues

**Keywords**: New ranking opportunities

Page

Which pages need attention:

Homepage issues = high priority

Product pages = conversion impact

Blog posts = traffic opportunities

Top Performing Pages

See which pages drove the most:

**Clicks**: Traffic generators

**Impressions**: Visibility leaders

**CTR**: Most compelling results

**Actions:**

Double down on what works

Replicate successful patterns

Build internal links to these pages

Underperforming Pages

Pages with:

Good impressions but low clicks = CTR problem

Declining metrics = investigate why

No clicks despite ranking = relevance issues

**Actions:**

Optimize titles and descriptions

Update content

Improve internal linking

Historical Trends

Compare current report to previous weeks:

Look for:

**Consistent growth**: Strategy is working

**Consistent decline**: Need to investigate

**Volatility**: May need to stabilize

**Plateaus**: Time to try new tactics

Data points to track:

4-week trend (month)

12-week trend (quarter)

Year-over-year comparison

Taking Action on Reports

Step 1: Review Summary (5 minutes)

Check overall metrics and trends

Note any major changes

Identify obvious issues

Step 2: Analyze Suggestions (10 minutes)

Sort by impact

Review high-priority items

Approve 3-5 to implement

Step 3: Check Performance (5 minutes)

Look at top/bottom pages

Identify patterns

Plan optimizations

Step 4: Make Decisions (10 minutes)

Prioritize this week's work

Schedule implementations

Plan content updates

**Total time**: ~30 minutes per week

Red Flags to Watch For

🚩 **Major ranking drops**: Sudden position increases (numerically)

Check for algorithm updates

Review recent site changes

Look for technical issues

🚩 **Significant traffic decline**: 20%+ drop in clicks

Verify GSC connection

Check for site downtime

Review search trends

🚩 **No new suggestions for weeks**:

May indicate crawl issues

Could mean excellent SEO (if metrics good)

Check website accessibility

🚩 **All suggestions are low impact**:

May have addressed major issues

Could indicate AI needs more data

Consider competitor analysis

Best Practices

✅ **Review every week**: Don't skip weeks

✅ **Track patterns**: Look for trends, not single-week changes

✅ **Take action**: Approve and implement suggestions

✅ **Measure impact**: Compare before/after metrics

✅ **Stay consistent**: Small weekly improvements compound

❌ **Don't panic** over single-week drops

❌ **Don't ignore** consistent negative trends

❌ **Don't skip** report reviews

❌ **Don't overwhelm** yourself trying to fix everything

Advanced Report Analysis

Segmentation

Look at metrics by:

Page type (blog, product, etc.)

Topic or category

Creation date (new vs old content)

Conversion value

Attribution

Track which improvements led to results:

Implemented suggestions

Ranking improvements

Traffic increases

Conversion growth

Forecasting

Use historical data to:

Predict seasonal patterns

Set realistic goals

Plan resource allocation

Measure against benchmarks

Next Steps

[Performance Analytics Guide](/help/articles/performance-analytics-guide) - Deeper analysis

[Tracking SEO Progress](/help/articles/tracking-seo-progress) - Long-term trends

[Suggestion Workflow](/help/articles/suggestion-workflow-guide) - Taking action