Understanding Google Search Console Metrics in WeeklySEO

Google Search Console (GSC) provides the foundation for WeeklySEO's keyword and performance analytics. Understanding these metrics is key to SEO success.

GSC Data in WeeklySEO

When you connect Google Search Console, WeeklySEO imports and displays:

Core GSC Metrics

Clicks

Number of times users clicked your site's link in search results.

**In WeeklySEO, you'll see:**

**What affects clicks:**

Impressions

How many times your site's link appeared in search results.

**Use cases:**

**High impressions + low clicks = optimization opportunity**

CTR (Click-Through Rate)

Percentage of impressions that resulted in clicks.

**Formula:** (Clicks ÷ Impressions) × 100

**Expected CTR by position:**

**If your CTR is below these ranges:**

Position

Your average ranking position for each keyword.

**Important notes:**

Data Freshness

**GSC update lag:**

**Why this matters:**

GSC Filters in WeeklySEO

Date Range

View data for specific time periods:

Device Type

Performance by device:

**Mobile typically has:**

Search Type

Common GSC Insights

Scenario 1: High Impressions, Few Clicks

**Data:** 10,000 impressions, 100 clicks (1% CTR)

**Likely cause:** Poor title/meta or ranking on page 2+

**Action:** Optimize titles and descriptions, or improve rankings

Scenario 2: Growing Impressions, Declining CTR

**Data:** Impressions up 50%, CTR down from 5% to 3%

**Likely cause:** Ranking for more keywords with lower positions

**Action:** Natural growth pattern, but optimize new keyword rankings

Scenario 3: Stable Rankings, Declining Clicks

**Data:** Position stayed at #5, clicks down 30%

**Likely cause:** Decreased search volume or SERP feature changes

**Action:** Check search trends, analyze SERP changes, consider other keywords

Scenario 4: Clicks Up, Position Down

**Data:** Clicks increased but average position worsened (numerically)

**Likely cause:** Ranking for more high-volume keywords at lower positions

**Action:** Positive trend! Focus on improving those high-volume term rankings

GSC Limitations

**What GSC doesn't show:**

**WeeklySEO enhancements:**

Troubleshooting GSC Data

Missing or No Data

**Possible causes:**

**Solutions:**

Data Doesn't Match

**Between WeeklySEO and GSC:**

**Between GSC and Google Analytics:**

Best Practices

✅ **Connect GSC immediately** - Don't miss historical data

✅ **Check weekly** - Review during report analysis

✅ **Compare time periods** - Look for trends

✅ **Segment by device** - Mobile vs desktop optimization

✅ **Track top queries** - Monitor your most valuable keywords

❌ **Don't obsess over daily changes** - Look at trends

❌ **Don't ignore low-CTR high-impressions** - Big opportunities

❌ **Don't compare different date ranges** directly

❌ **Don't expect real-time data** - Accept the lag

Next Steps